新 慧 春 集 團

NEW HUEY CHUEN GROUP
About Us
Nearly Half a Century of Footwear Excellence
Founded in 1976, NHC Group has remained dedicated to the athletic footwear industry. Headquartered in Taiwan, the Group has steadily expanded its manufacturing footprint across China, Vietnam, and Cambodia.
Following the launch of its partnership with PUMA in 1980, NHC has continued to expand its production capabilities, introduce vulcanized footwear manufacturing, and establish an R&D center in Vietnam—building a comprehensive service platform that spans product development, engineering, and mass production. In recent years, NHC has further strengthened its global presence through partnerships with VF, SKECHERS, Tenhaag, and Agilitas.
For nearly five decades, we have remained committed to technical expertise, exceptional quality, and reliable delivery. By continuously advancing our R&D and manufacturing capabilities, we work closely with global partners to drive innovation and sustainable development across the athletic footwear industry.

OUR CLIENTS
NHC is committed to building strong, long-term partnerships with leading global sports brands.
Our technical expertise and manufacturing capabilities have earned the trust of partners across global markets. Through manufacturing excellence, we work closely with our partners to drive innovation and sustainable development in the athletic footwear industry.




